Magnolia Quality Development Corporation Limited (MQDC) has partnered with IK Craft Co., Ltd., a producer of internationally standardized products, to hold an online press conference titled “FOR ALL WELL-BEING, BETTER LIVING WITH ANTIVIRAL FABRIC”. This marks the first collaboration for MQDC in enhancing well-being in the New Normal society towards sustainable WELL-BEING. By joining forces with IK Craft, they aim to expand the QVIRA product line, an innovative fiber that inhibits viruses and bacteria, to develop everyday and residential products. These will be implemented in all sales offices and common areas of MQDC residential projects to ensure greater safety and peace of mind.

Mr. Wisit Malaisirirat, Chief Executive Officer of Magnolia Quality Development Corporation Limited (MQDC), stated that MQDC, as an innovative organization, prioritizes sustainable living conditions for all residents, visitors to the projects, the general public, and all entities on Earth. MQDC is committed to developing housing and related components that respond to the changing world to enhance well-being, aligning with the core strategy of MQDC to create a sustainable quality of life for all beings on Earth, or ‘For All Well-Being’.

“This collaboration with IK Craft is another key strategy of MQDC to improve the health of all lives and truly address the needs of living. We are incorporating textile products using QVIRA Antiviral Fabric technology, a future fiber innovation that effectively prevents and inhibits viruses and bacteria by up to 99%, into all sales offices and common areas of residential projects. This aims to create a sense of safety and peace of mind regarding hygiene for residents, customers, employees, the general public, and surrounding communities, thereby enhancing quality of life sustainably,” Mr. Wisit said.

Assoc. Prof. Dr. Sing Intarachuto, Head of the Advisory Committee at the Research and Innovation Center for Sustainability (RISC by MQDC), stated, “The Research and Innovation Center for Sustainability (RISC by MQDC) is dedicated to creating and developing research and innovations in collaboration with experts both domestically and internationally under the ‘Sustainnovation’ approach to ensure sustainability in all MQDC projects while caring for the environment to achieve sustainable development. In our past operations, we have collaborated with partners to study and research to continuously create well-being, including designing and developing innovations from the Upcycling process to transform waste into valuable products that can be used in daily life, promoting resource efficiency. This aligns with the two main research areas of RISC by MQDC: Health & Wellness and Materials & Resources.

 

Recently, we have collaborated with IK Craft Co., Ltd. to utilize the QVIRA Antiviral Fabric, which effectively prevents and inhibits viruses and bacteria, to develop products related to housing that support living in the New Normal era, which must prepare for emerging diseases in the future. This involves weaving QVIRA fibers with fibers made from 100% plastic waste to create Upcycled Fabrics.

This represents a new product that is safe for health, helps solve waste problems, reduces environmental destruction, and creates textile products that enhance quality of life. Furthermore, RISC by MQDC is committed to researching and developing various innovations to push for new beneficial developments in housing that meet the needs of living in the New Normal society, aiming to achieve health and environmental sustainability goals and promote sustainable living,” Assoc. Prof. Dr. Sing added.

On the side of Dr. Krittana Sukboonyasathit, Chief Executive Officer of IK Craft Co., Ltd., she stated that this collaboration marks another milestone in the successful development of textile innovations to create better health and living conditions.

“QVIRA Antiviral Fabric is a future fiber innovation with high efficiency, designed with nano-level technology that is embedded deeply into the fabric, giving it the ability to inhibit viruses and bacteria by up to 99%. It can eliminate viruses immediately upon contact through the principle of ion exchange.

This process weakens the protein spikes of the virus, rendering it incapable of replication. Additionally, it can inhibit various strains of the coronavirus, other viruses, and bacteria, fungi, as well as unpleasant odors. Its effectiveness in killing viruses is guaranteed by ISO 18184 standards and certified by leading laboratories worldwide.

QVIRA can be transformed into various textile products that are safe for health and significantly enhance life in the New Normal society, including household items and daily necessities such as cloth masks, gloves, socks, handkerchiefs, and doormats. In addition to using these textile products in all sales offices and common areas, we also offer special discounts for future residents or customers of MQDC interested in purchasing QVIRA products through the website goods-maker.com and Line my shop: https://shop.line.me/@goodsmaker to help protect against germs and bacteria and promote a better quality of life sustainably,” Dr. Krittana concluded.